Amore is the longest-lived Italian brand in electronic music events production: from 2004 to 2022 over 250k persons attended the 16 editions of the festival.
In the years of the festival, the city of Rome became the European capital of fun and the festival was the springboard for producers DJs and VJs, and at the same time, has been the consecration per some of the most famous artists around the world.
Since 2004 Amore Festival is the Italian Landmark in scouting and promoting the best musical tendencies, joining various styles in a single crowd, moving from the House music , Deep House, electro, and Techno Beats. In the years, the number of people attracted from Festivals and “event-travels” is constantly rising, in the last 20 years lot of young and less young people collect money and plan their holidays following the dates of these big events.
Amore has been the first in Italy to offer a travel experience made on purpose for this target. A big machine specialized in accommodating groups and organizing side events. Some parties have been made in locations such as in places like Sheraton, Ergife, and Marriott.
More than 200 artists guested in the 16 editions, joining in Rome stage and representing a wide variety of counties worldwide and different music styles, form electronic to Techno, from House to Hip-Hop , till the rhythms of bass music and Edm.
Between 2014 and 2020 Amore Festival guested famous artists like Sven Vath, Ricardo Villalobos, Richie Hawtin, Speedy J, Dave Clarke, Danny Tenaglia, Derrick May, Josh Wink, Luke Slater, Anja Schneider, Chris Liebing, Len Faki, Solomun, Maceo Plex, Pan-Pot, Dixon, Paul Ritch, Kevin Saunderson, Blawan, Tony Humphries, Carl Craig, Alex Neri, Cirillo; consecrating others such as Dasha Rush, Powell, DVS1, Sonja Moonear, Ø [Phase], Truncate, Dj Red, François X, Shlømo, Voices From The Lake, natural/electronic.system, Tale Of Us, P41, Cosmin TRG, VTSS, Black Asteroid, Function, Anetha, Ryan Elliott, Nastia, Marco Trani, I Hate Models, SPFDJ, Adriana Lopez, Lewis Fautzi, Cabanne, Mind Against, Skin, Leon, Sfera Ebbasta and promoting exclusive and exciting live sets of Jon Hopkins, Clean Bandit, Vitalic, Francesco Tristano, Cassegrain, Sigha, Skudge, P41, Recondite, Gaiser, Patten, Ben Vedren, Jimi Tenor and Factory Floor.
The brand market strategy takes benefits from the positive hype that this kind of event generates not only for the youngers, following the rising trend in terms of participation in the last years, but also for keeping a huge and solid fan base developed between years with the aim to offer to a large varietà of the public a high quality for an emotionally engaging product.
Continuous research and innovation and solid experience are the bases of success in managing so “complex” scenarios, an event that peaks live “on stage” but needs assiduous work.
Festival production staff is working constantly all year and in the six months before the event, more than 1000 professionals are involved in the making. Music is the ever-evolving soundtrack of our life, the passion crosses the generations, and people looking forward to the future. Live an experience of real sharing is one of our missions.
Each edition took place in exclusive locations (Fiera di Roma, Nuova Fiera Roma, Cinecittà World, Villa Ada Open Air, Ex-Cartiera CityLab 971) with innovative productions and the best art directors (among which Giancarlino e Manfredi Romano).
Prestigious magazine Mix-Mag in 2015 awarded Amore Festival as the second-best NYE event, only after Awakenings (in its 20th year). Evaluating Amore as events hosted from Fabric, Ministry Of Sound of London, Pacha in Ibiza, and events in Mexico, Brasil and in the States.
Lately, the Festival became even a multiple-day event, like a real music holiday, arranging trips from Italy to offer a more complete experience alternating gigs with some music research-oriented Club nights.
Amore Festival is music and culture, sharing a unique emotional experience
Thousands of people travel every year to participate to the events, coming from over 60 countries in the world, joining in the name of their passion for the music, representing and promoting different cultures and styles.
Amore Festival proudly supports organizations like Progetto Nautilus, Handsoffwoman, and Djswithoutborders giving them spaces and visibility in their effort to deepen their knowledge around some of the most important social arguments.
Since 2013 “Amore Talents” format represents a chance for Italian emerging DJs: many talents guested in all the editions had a rising success after performing there. In the very last years, Amore was the only Festival in Italy to offer a stage to over 300 hundred young Italian artists, that had the chance to show and increase their skills and notoriety. One of the main goals of the Festival is to kepp on being a landmark in the electronic music and digital arts all over the country, and a crucial turning point for those who can convey emotions with their music.
Amore Festival walks and grows together with its public and while being the leader in Italy for longevity and participation is constantly focusing on new technologies and social media content developed through the years.
Amore Experience is today an international destination for the “event-travels“, the artists are enticed to meet the fans before and after the shows to share their knowledge. The contemporary presence of young and already famous DJs stimulates this process. In this scenario, young artists are encouraged by the more talented ones to develop innovative projects of research in high social and cultural impact disciplines, connected to new media, digital arts, open-source software. Amore Experience offers a slide of events in unconventional locations, merging music, visual art, and contemporary cultures: an unforgettable experience of freedom and sharing.
“An observatory to look around globally
and discover the emerging signals
of innovation, things that are still invisible
that could become popular”.
Amore Weekender represents a summary of many artistic contents, a meeting point where the companies can participate and interact with the artists to find new business ideas. An entire week full of daily events, intended to generate interaction between the public and the many contemporary music and art styles.
Amore Weekender collaborates with local realities promoting different events, allowing space for local and emergent artists, and opening to collaborations with innovative organizations in the urban art (Kill the pig) sensorial performances (SpazioMensa), and theatre. Many of the different artistic proposals are selected directly with an “open call” promoted by our partners paying attention to the new and still unpublished works of Italian artists together with the more famous ones.
An “Urban Festival” with contemporary events in different sites that design a new city map where the main character is music visual and performing arts; a unique chance to taste the very last international trends of the season.
Amore is founded on his public that can fully identify with the brand, sharing their passions for music and arts. In the next three years (2022-2024) on the occasion of the 20 years of the brand, our production proposes locations and events suited for the companies that will invest in our brand.
Amore Experience Tour Session is the new format of sharing: a new tour starts in 2022, with live and DJ sets in natural and urban locations. Promotion of new Italian talents in the bests international contexts where the party attitude has always the main role: “sharing a unique experience, where the music is in the center, and the passion of our crowds moves around it”.